Teva sport sandals, a hot glue gun, and the new J.K. Rowling story, Harry Potter and the Cursed Child. These are the items recommended for me when I log onto Amazon.com. Netflix thinks I’d like to watch Marvel’s Daredevil, Chelsea, and Orange is the New Black. Not bad suggestions, really.
But how did they know?
These companies, and many others, use recommender systems to guide their customers toward more purchases or content. These systems are like filters, sifting through giant amounts of ...Continue Reading →